|
Industry News by Izabelle Hammon, CEO
Izabelle will be appearing in both Scratch and Professional Beauty to offer industry news.
All the following articles below are business related as seen in Professional Nails in their own column.
2008 ________________________ TAKING ACTION TO AVOID THE CREDIT CRUNCH Whilst ongoing debate ensues over whether the current economic slowdown is a true credit crunch or purely media panic of recession doom and gloom wise small business owners will be getting ready for the downturn'.
Click here to download PDF of full article ________________________ CHANGING BEHAVIOUR We all have blind spots, which are usually only visible to others - why do the greatest sportsmen or women in the world have coaches?'.
Click here to download PDF of full article ________________________
2007 ________________________ PHASED AND CONFUSED
Do you really understand one phase gel systems, asks Izabelle Hammon?
Click here to download PDF of full article ________________________
MARKETING RESEARCH Calbrook Cosmetics ‘ Izabelle Hammon talks about the importance of Market Research.
Many businesses go round in circles when it comes to marketing. We have probably all tried various aspects of marketing, which have and haven’t worked for us, and were no doubt all aware that often the most expensive route isn’t necessarily the right one.
Click here to download PDF of full article ________________________ GREAT EXPECTATIONS Calbrook Cosmetics ‘ Izabelle Hammon talks about Great Expectations.
Vision means
nothing unless it is sustained in action. It is therefore
Click here to download PDF of full article ________________________
RISE ABOVE IT Izabelle Hammon MD at Calbrook Cosmetics, reveals the factors to take into consideration both at home and in business.
Click here to download PDF of full article _________________________
FOR KEEPS Izabelle Hammon MD at Calbrook Cosmetics, reveals the secrets of retaining staff.
Click here to download PDF of full article __________________________ RETAIL THERAPY Calbrook Cosmetics’ MD, Izabelle Hammon returns to discuss a key area of concern for many techs – the big sell.
Click here to download PDF of full article ________________________
GOAL
SCORING
Click here to download PDF of full article _________________________ TRULY TECHY Calgel’s educator extraordinaire, Garey Hall takes a look at what techs can do to protect their own health and safety.
Do we really know what we are doing to out health, long term? The truth of the matter is we all take our health for granted and rarely think about the consequences of our actions, more often than not until it is too late. But what could and should we be doing to protect our health on a day-to-day basis?
Click here to download PDF of full article ___________________________ MAKE AN IMPRESSION This month, Calgel's Garey Hall says you never get a second chance to make a first impression.
There are so many aspects that you will need to consider if the impression you make is going to be a good one But getting it right will be the difference between not just simply attracting....... Click here to download PDF of full article __________________________ NUPTIAL NAILS This month, Calgel's Garey Hall looks at how to create bridal bliss for those wedding belles.
Weddings happen all year round and as hands and nails become the focus for attention on the big day, technicians need to ensure.......
Click here to download PDF of full article __________________________ NET PROFIT Garey Hall discusses why easy marketing is @ your fingertips
A professional website is something that every salon needs to help sell its products and services.......
Click here to download PDF of full article _________________________ A SOUND INVESTMENT Garey Hall discusses one of the greatest achievements a technician will ever make - an investment in themselves.
It's the time of the year that most salons dread as business can be slow. But while business is quiet, there is plenty of time for you to plan your training needs.
Click here to download PDF of full article _________________________ FIRST CHOICE Garey Hall, International Educator puts on his helpful hat to offer advice on choosing the right system for your salon.
Choosing a system, or deciding that you want to try something different, is one of the biggest decisions a technician can make....
Click here to download PDF of full article ________________________ THE PRICE IS RIGHT? Garey Hall, International Educator discusses the tricky business of pricing your services correctly.
Creating a price list can be one of the most daunting tasks for any new nail tech. But by following a few golden rules, you can simply and easily ensure that you are charging the right price for your services.
Click here to download PDF of full article _________________________ ADD IT UP Garey Hall, International Educator kicks off the new year with a series of articles offering business tips to techs and salon owners
It's at this time of year that we all start to get harassed by local advertising companies and sometimes you get so many offers that you really don't know where to turn. But how do you really make the most of the advertising mediums around?.....
Click here to download PDF of full article
Calgel are featured in many other magazines, they are as follows:-
http://www.embodyforyou.com/Treatments/?t=641 http://www.embodyforyou.com/Treatments/?t=646 http://www.embodyforyou.com/Treatments/?t=1334
|
