PR

As seen on several celebrities.

    

Sophie Ellis-Bextor       Tina Hobly

Nadia Sawalha           Julia Sawalha

Debra Stephenson      Susie Amy

Salon operations utilising the Calgel Nail System benefit from a variety of central marketing functions operating on a national level. One of these functions is public relations. Calbrook Cosmetics has appointed a new PR company who are generating a national profile for the Calgel, Coverderm and Christian brands and press coverage in the top women’s consumer general interest, national newspapers and leading beauty titles.

Leads from editorials are referred on to our network of salons according to the vicinity of the enquiry. A higher profile and recommendations by magazine and newspaper editors help build recognition and awareness of the Calgel Nail System and make it easier to ‘sell-in’ in the salon environment. Examples of press coverage gained to date can be found in the press section of the client section of this website.